Public relations occupies great importance in modern administrative systems, and vital roles are assigned to it related to highlighting the bright image of the institution and the services it provides to its community, thus forming a communication link and an active interaction tool inside and outside the institution. The success of the institution does not depend on what it achieves if it cannot highlight these achievements to the target groups of its audience and customers by presenting the services provided and development programs, and this task is borne by public relations men with their distinguished expertise and material and human potential, and is the link between the establishment and its audiences, and often no establishment will be able to