1. To provide an opportunity for students who do not meet the university admission requirements to complete their applied education and get diplomas in specialized programs required by the marketplace.
2. To offer a high quality applied education able to graduate qualified human resources equipped with scientific knowledge and skills to compete in the marketplace.
3. To prepare curricula with diversified teaching and learning methods compatible with the needs of students and the business sector.
4. To develop a variety of assessment strategies and tools to measure various aspects of the learner with a view to promoting the learning process.
5. To enable students acquire knowledge with its professional and ethical application.
6. To develop and modernize programs to serve the applied educational process.
7. To encourage the Department faculty to conduct research in the field of administrative and social sciences in collaboration with other disciplines in the university, and with local and international companies.
8. To hold scientific and professional meetings and events for the purposes of developing administrative education, scientific research and social sciences.
9. To attract outstanding faculty locally and internationally to support the educational process.